I’ve been writing for The Guild Gazette which is part of an editorial internship I am completing. I won’t lie, it’s a bit strange doing an internship at 25 years old, it almost feels like everybody around you is progressing and leaving you behind – however, sometimes the best things in life simply take time.
I enjoy every minute of it, writing is my passion and it never feels like work. Another aspect which I love is that I get much more scope when writing articles; The Guild Gazette is a beauty trade magazine. So the articles I write are less fluffy than consumer driven articles, they are more in depth, technical and aimed at a professional audience.
This week I attended Missguided’s new perfume launch on behalf of The Guild, along with Marketing & Editorial Executive Pippa Ward and the Editor of the magazine Rebecca Archer. It was an amazing experience all round. The girls are lovely (most of my writing is done remotely so actually being in their presence was a novelty!) and the launch was uplifting.
Missguided is known for being a sassy brand and their first perfume ‘Babe Power’ was the fastest selling perfume of summer 2017; I was wondering how they could possibly outdo this? The entire night was very pink, blurry (perhaps a few too many cocktails) and confident – words that epitomise the brand as a whole.
I know that Missguided actively promote positivity, this can be seen all over their social media and products alike. It can even come across rather cliche at times, they have really latched onto an array of millennial phrases that exert positivity.
However, I was very pleased to notice diversity at the perfume launch. It was at that point I realised this is a brand that sticks to their word. They talk about positivity, but they also substantiate that with action.
In terms of bloggers attending events and launches, I have personally noticed that unfortunately with some brands, you do not get a diverse range of ethnicities who are invited or attend. I’m glad that Missguided are not part of this. It made me have a new found respect for the brand. Diversity within the fashion and beauty industry needs to be celebrated and promoted as much as possible.
The new perfumes are called ‘Babe Oud’, ‘Babe Dreams’ and ‘Boss Babe’.
Babe Oud – I smelt this briefly at the launch but didn’t get one to take home. It was a strong, musky scent. Perfect for evening wear and suitable for winter.
Boss Babe – This is my favourite of the three scents and has become my daily fragrance. A musky scent that is lighter than Babe Oud, with undertones of vanilla I love the juxtaposed sweetness with heavy musk. A heavier scent that manages to also be light enough for everyday use.
Babe Dreams – The sweetest of the three fragrances. This one is floral and dreamy, as the name suggests.
All the fragrances come in 80ml atomisers and will be available for purchase soon (dates not released yet!). Eek, exciting.