Flatlays have become the epitomisation of every lifestyle blogger on Instagram. I have gone to extreme lengths to create beautiful configurations; butchering my parents garden to find pretty petals, taking the same picture (but ever so slightly different) 500 times, waking up extra early in order to catch that sunrise glow, perfect lighting for my pictures. If you take blogging seriously, you need good content. Flatlays are aesthetic af, and can aid your brand image. They create a consistent theme throughout your Instagram. However you don’t need to spend a lot of money in order to create beautiful flatlays…
I went shopping this weekend specifically for flatlay items – I purchased all the above items for £10. Quite unbelievable. Everything pictured is from Primark, Wilkinsons and Poundstretcher.
Here’s how to create great flatlays on a tight budget;
1. The white rug
Almost every blogger has a white sheepskin rug that they quite often use as backgrounds for their flatlays / pics. You can purchase a faux one from eBay for around £8. It’s a great cheap background especially for beauty products.
2. Get creative with what you already have
Use old magazines to create collages, use make up to create interesting backgrounds. Anything you have at home already could be used for pictures, so hunt around and create a box for all flatlay items. Also spending time being creative can be therapeutic. Especially for anyone suffering with anxiety or panic attacks. The creativity will relax you, and inspire further creativity.
3. Think outside the box
For example I reviewed a natural range for www.reallyree.com, consisting of a bath/body oil, body scrub & moisturiser. Now because the specific brand [Elemental Herbology], pride themselves on using natural, healing ingredients. I thought the images should reflect this, so I took some really natural shots in my garden of the products placed in the dirt, grass and flowers. Nature is so beautiful – and absolutely free to use in images!
4. Establish a theme
Write down 5 key colours that you want to use in all your flatlays. This will create consistency, and means you can search for items you already own that fit the theme.
5. Shop smart
If, like me, you start to run out of ideas and you decide to shop for flatlay items; be sure to shop around. Budget stores like Primark and Wilkinsons (plus more) have great homeware and stationery sections. Charity shops and car boot sales will also have great bargains.
Enjoy, and happy flatlaying girls!