I have generally been really impressed with any of the make up / skincare items I have ever purchased from Primark. What could be better than saving money and still maintaining high quality products? Being part of a millennial generation that are forcibly living with parents until they are 30, saving money is mandatory for us. I love beauty, I love writing about beauty – but I also love finding a beauty bargain.
In recent years Primark have been ahead of their beauty game. They have launched cult glitter eyeshadow palettes. Cult pigmented highlighters. Amazing false lashes for £1. So the liquid concealer I have purchased for £2, has impeccably high standards to meet.
My Perfect Colour Liquid Concealer (Shade Ivory) review
The simple packaging and branding on the tube makes the concealer appear to be a more expensive high street brand. Looking at this product you would never guess that it costs £2. It doesn’t look cheap, and I like that.
How does it perform?
Fundamentally for me concealer needs to hide my horrific dark circles. If it can’t do that, for me it’s useless. Luckily, after suffering with acne for little over ten years I don’t have much scarring or any blemishes. I’ve cut down on wearing foundation too – but concealer is needed for the delicate under eye area.
The Primark PS liquid concealer has a soft brush which is great for the under eye area. I like to apply my concealer with the brush that comes with the product – and further blend in with a Real Techniques brush.
The consistency of this concealer when applied is a little powdery. Instead of a silky flawless finish, it provides only medium coverage with a powder finish. This wouldn’t be ideal if you are looking for a heavy full coverage.
However, I still believe this is a great product for 2 pounds. It’s buildable, it looks natural and it comes in an array of colours. Another thing which we demand as millennials is diversity. Whenever I purchase a concealer I make an observation of the range of colours available. I think it’s important that the beauty industry loses its air of exclusivity and embraces diversity.
Overall I think this concealer is good. It’s not a game changer, but for the small price it costs it’s great for covering small blemishes or to use for contouring. It would be perfect for contouring. And who doesn’t love a cheeky bit of contouring!?
(Pictured above a glowy look created on me using the said concealer)