Deciem – far from Ordinary, AHA Peeling Solution review 

product review

The word ‘Deciem’ actually means ten in Latin, and that is exactly what the brand initially wanted – to own an umbrella of ten different companies. Deciem is the company behind The Ordinary skincare range, an award winning, yet humbly acclaimed ‘ordinary’ skincare range. 


After attending an event (an amazing event by all means) and talk between Deciem and CEO of http://www.reallyree.com, Anne Marie Lodge; I am now practically a brand ambassador. Let me take a brief moment to explain what The Ordinary is about. 


The brand has a strong focus on ingredients. They utilise seemingly ‘normal’ ingredients which have been established as popular for use within skincare. Hyaluronic acid for example, a firm favourite for skincare brands for improving elasticity. However Deciem doesn’t believe in exploiting its customers, here’s where they are different. An ingredient like hyaluronic acid is pretty bog standard nowadays, and not particularly expensive to produce. Moreover, a similar product which would contain the ingredient produced by a high end brand would probably be three times (if not more) the price. The Ordinary range is all amazingly affordable, aesthetically pleasing – and in my eyes, anything other than Ordinary. 

After attending the talk I decided to use and review the peeling solution facial peel, which is £6.30. Now, it is beetroot in colour and the same consistency as blood. But don’t let that put you off! 

The peel used a lot of free acids, and so it an be abrasive for sensitive skin. It is advisable to leave on for 5 mins if you have sensitive skin, 10 if your hardcore. (See the scientific listing of ingredients below). 

The peel promises to peel off dead skin in order to reveal newer fresh skin underneath. And it does just that. Admittedly it is very acidic and astringent, but if you don’t leave it on too long and use a good moisturiser afterwards, you should achieve amazing results. My skin is glowing from within after just one use. Considering the product is under £7, it feels like a high end spa treatment. How you could call this Ordinary, I can’t imagine! 

I was fortunate enough to receive an entire goodie bag full of the skincare range. And I have a sneaking suspicion that upon use my skin is going to be healthier, and positively glowing. ✨✨✨ 

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The real McCoy 

opinion piece

You see them on the buses, shopping, on the streets. They’re everywhere. And I just don’t understand how they do it. I mean, I’m working full time and I couldn’t even afford it.

It’s sickening. Most of them are under 19, half of them couldn’t even be 13 by my judgements…How?

They probably have rich parents; or they sell drugs. These kids, KIDS with these Micheal Kors watches, bags, purses. Or the goods are fake?

It goes without saying in our highly capitalistic western world you can see designer brand names absolutely everywhere, and it seems almost everyone is taken in by the trends, no matter how young or old. So, how do you manage to follow these trends and indulge in your passion for fashion when your strapped for cash? Why should you go without just because you aren’t born rich? Aren’t we all entitled to the same luxuries in life?

However tempting it may seem to purchase counterfeit designer items, its wrong. How would you feel if you spent all your energy, time and money designing and creating something – and with passion too. To the point you had almost reached astethetic perfection, for then someone somewhere to undermine all your hard work. Replicate this, exploit workers in the process, and then go on to sell it for almost less than 90% cheaper then what you had thought it was worth. You’d be outraged. So why do we seem to think its okay to do this to the fashion designers we look up to so much?

I do understand the struggle, coming from a seemingly deprived area and growing up in a lower class household. Of course it’s not easy, everyone feels the pressures of conforming to fashions. And everyone feels the elements of competition – especially for young females (believe me, I attended a girl’s only high school), where fashion/style is literally a competition.

There are legit ways of obtaining these luxury goods we lust after, you must must must be smart with your money. And, like most good things in life – they won’t come easy. You need to be disciplined, and also use your initiative. Because, if you have such a passion for fashion as you claim, you’ll agree that nothing in the world feels better then buying the real thing. Sometimes, I’d even go as far to state that its not only so much about the item your buying – but the whole experience.

You saunter cooly into the glossy Prada store, the cashiers giving you a side glance; whilst you act calm but inside your dying. Heart racing, palms sweaty. Fashion excites you, and you can’t believe your here. Inside the store you dreamed about as a child. Worlds away from the world you grew up in. Miles away from the struggle and the lack of money that you know. So you smile, knowingly, knowing that yes I’ve made it now. And, yes that fresh leather smell from a brand new Prada bag…it’s to die for.

I’m a great believer in hard work. I believe if you want anything bad enough, and your willing to use what assets/talents you have to achieve that goal, of course focus, determination and discipline are fundamental. But with this perserverence what you can achieve is nothing less then impossible. You can do it, you can save and you can purchase your first real designer bag. However there are also smart ways of doing this. You need to scour Vogue cover to cover, and spot classic trends. Because, let’s face it no matter how hard you save, you still need to be realistic. That 10,000 Hermes bag you see Victoria Beckham posing with – is probably out of reach. However utilising things such as car boot sales, can bring you great vintage buys- as can eBay. There are also Designer outlets, such as the one in Bicester. Which, by the way is comparable to heaven to earth. Everything from Vivienne Westwood to Ralph Lauren resides there. And the shops are almost 50% cheaper then the flagship stores. Amazing right?

So, what you may assume is unreachable and how you use your ignorance to indermine an industry you claim you love? It’s unjustifiable. The prices, and the buying into brands is an accepted part of the fashion industry. And that’s not going to change for now. We live in a capitalistic society, this is what we have created. The principle applies to almost everything. I’m pretty sure a BMW is just as reliable as say, a Toyota Yaris…But which would give you more street cred? I’m pretty sure 99% of people given the choice would be prescribing to the Bavarian motor wheels. Because its known for its high quality and its reputation giving It great street cred stems from that great quality. Ladies, you are a Porsche 911 not a Ford Escort. Treat yourselves accordingly.

It all falls down

opinion piece

”It seems we living the American dream
But the people highest up got the lowest self esteem.”

As Kanye once stated; back when he used to rap about meaningful issues. Before he progressed to make a song about a gold digger and then marry one. Anyway that’s an issue for discussion another day.

Although he is directly referring to the hypocrisy of the ”American dream”, the capitalistic mentality so deeply regimented into American society is very much parallel to here in the UK. What he is implying is that the people who have it all in terms of material goods, those who are ”rich”. Are only thought of as rich in a capitalist society. They buy things in order to make themselves feel better, to hide insecurities. And, perhaps an addiction to retail stems from insecurity.

No-one can deny Kanye’s point. We’ve all been there. Sitting in your bedroom alone on a Saturday night, maybe things in your life aren’t going fantastically. You feel slightly down, but guess what. Buying that gorgeous pair of Kurt Geiger stiletto’s will make you feel better. It will uplift you, the products themselves may even give you confidence when wearing them. But they won’t fix your problems.

When it comes to consumerist culture there is a lot of overlap from all industries; however I feel the fashion industry is often a target for being a representation of capitalism. It’s true that how you dress and what you wear is often viewed as a representation of character; and people will, no doubt judge you for it. You can make so many assumptions based on what someone is wearing. I think particularly as females in western society its almost too easy to be influenced. For example, if you see a girl wearing beaten down converses; you’d probably assume she’s a relaxed, down to earth girl. Probably the kinda girl you can go for long walks to the park with, and doesn’t care too much for her appearance. On the other hand if you see a pristine looking female wearing 11 inch red bottoms – which you know are worth at least £500 -you’ll be staring in awe. She’s that girl. She’s the bitch you love to hate, you want to know her, you want to be in her position. Heck, you just want to be her.

It’s wrong to make these assumptions, and they can often be false. But the stereotypes and the connotations exist nevertheless. And they are one of the reasons we all strive to have a wardrobe brimming with designer names.

But I have a huge criticism of this theory; and I have a problem with accepting that everyone who wants to wear designer brands is a shallow narcissistic materialistic airhead. It isn’t true. Perhaps, quality matters. Maybe just maybe instead of buying a £10 Primark bag which will probably disintegrate after six weeks, or investing in a £350 Louis Vuitton bag which will last you years upon years, is actually a wise investment. I’ll give you a real life example. I drove a Ford KA the other day; aside from the fact I almost crashed it because of the sheer inefficiency of the brakes (still passed it’s MOT though, god knows how), it felt like there was no power steering. Such a tiny car, and yet so difficult to manoeuvre. It felt like moving a tank. I’m used to the drive of my BMW, all cars will get you from a to b. But it’s 2015, you can’t be driving without adequate power steering, to me this is dangerous. It’s not even a matter of taste or preference, I’m pretty sure everyone when driving needs to feel comfortable and confident in the piece of machinery they are moving. It is an offensive weapon at the end of the day. Point being that it doesn’t make me a snob because I prefer my BMW. It’s better in every aspect. Why wouldn’t you prefer it?

Infact, we needn’t even justify our decisions to buy quality. Maybe we just like nice things. And maybe we don’t value these nice things more then, say, spending quality time with family or loyalty or trust.

Maybe it’s just surface value, and maybe judging based on surface value makes you as superficial as the people you assumed were superficial.

Retail addiction is real, I suffer from it also. And I do think I genuinely need help. I can’t even go into Sainsbury’s for food shopping without buying some unnecessary items; usually make-up related. *shake my head*. But, on the other hand having an addiction to buying things isn’t harming anyone. Everyone has their own fixations; and unlike smoking which will turn your lungs black and give you nasty cat-bum mouth, and alcohol which will ruin your liver, and probably your libido. Shopping doesn’t harm you or your body. Beware to the harm it may do to your bank account though.

These examples are microcosms of society at large. But the even bigger problem I have is that we keep blaming capitalism. Who is capitalism? Capitalism is merely a political structure, an ideology. Yes I agree there are several faults, and hypocrisies within a capitalistic structure. To the point that I identify almost 99% with Marxism when it comes to political social views.

Capitalism is naturally criminogenic, within an economic context it also breeds monopoly. This is what we have within the media industry, and indeed the fashion industry, and probably every other industry in the western societies. But monopolisation is a man-made concept. It stems from greed. And greed is a human trait. We’ve gotta stop blaming the system, and actually consider the fact that what feasible alternatives are there to capitalism? We are all criticising it, but we haven’t thought of any realistic alternatives in the meantime.

There’s always communism, but you only have to look at the state of Russia to see how that works. Yeaaaah, no way. Communism does not progress, it causes society to become stagnant. It’s a wonderful idea on paper. Everyone is equal, we are all going to share everything equally. It sounds like something sickly Ned Flaunders would come up with. But it does not work in real life context.

Until we find an acceptable alternative (if we ever do); which I doubt will ever happen because capitalism works for the industrialists. It works for corrupt politicians. It works for the royal family. Infact, it works for all the elite. But, next time your about to judge someone for wearing Jimmy Choo shoes instead of New look heels. Think again, because we have brains. And we aren’t drones to capitalism. Each and everyone of us is responsible for how we act, we have free will. And we gotta stop blaming capitalism for everything. But I really could do with a new Chanel bag. Can’t be seen in last seasons designs can I?