Kiko Milano: brand overview & mini haul

make-up hauls, product review

Kiko Milano is a brand that I adore, and the reason why is very simple: great quality for affordable prices. I’ve decided that 2018 for me, is about sacrifice. I’m saving up which in turn means that I am constantly bargain hunting. But what it doesn’t mean is that I’m willing to skimp on quality when it comes to make up or skincare.

On a recent trip to Covent Garden I happened to ‘accidentally on purpose’ fall into their Kiko Milano store. (I only went in for a liquid eyeliner). However I could not resist the alluring charm of their pretty, budget make up. Aside from the three items above I also purchased a Kiko Milano by Isa Arfen Holographic Eyeshadow Palette, (as pictured below). Heres my thoughts so far on the four items I purchased;

1. Fall 2.0 Eyeliner in 04 (grey metallic), £4.40

This metallic liquid eyeliner is great for experimenting with the metallic look within your make up. The brush is thin enough for a precise line, and the range of metallic colours available is grand. Highly recommend for summer nights.

2. Love me lots Lipstick in 05, £4.20

The limited edition love me lots collection is stunning; and this nude lipstick ticks all the boxes. I, personally, live for nude lipsticks. I’m going to be nude for life.

3. Kiko Milano by Isa Arfen Asian Touch Holographic Eyeshadow Palette, £5.90

Another limited edition capsule collection, which was featured in Vogue magazine. It’s eastern inspired beauty, and in this palette that is portrayed by the bow in the middle of the eyeshadow pods, reminiscent of the bow seen on a kimono. I love the style of this collection, it’s simplicity and hyper femininity is lovely. This Eyeshadow Palette is cute and practical. Plus the Holographic element is as pigmented as can be. Brilliant buy.

4. Kiko Milano by Isa Arfen Asian Touch blush in 01, £3.90

For a while now I’ve been a bigger fan of liquid blush in comparison to powder. I love having the freedom to blot it across my face, the experience feels more intimate and personalised. You also have greater control on how pigmented you’d like it to be. Highly recommend!

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Missguided Boss Babe & Babe Dreams perfume launch & review

Events & launches, product review

I’ve been writing for The Guild Gazette which is part of an editorial internship I am completing. I won’t lie, it’s a bit strange doing an internship at 25 years old, it almost feels like everybody around you is progressing and leaving you behind – however, sometimes the best things in life simply take time.

I enjoy every minute of it, writing is my passion and it never feels like work. Another aspect which I love is that I get much more scope when writing articles; The Guild Gazette is a beauty trade magazine. So the articles I write are less fluffy than consumer driven articles, they are more in depth, technical and aimed at a professional audience.

This week I attended Missguided’s new perfume launch on behalf of The Guild, along with Marketing & Editorial Executive Pippa Ward and the Editor of the magazine Rebecca Archer. It was an amazing experience all round. The girls are lovely (most of my writing is done remotely so actually being in their presence was a novelty!) and the launch was uplifting.

Missguided is known for being a sassy brand and their first perfume ‘Babe Power’ was the fastest selling perfume of summer 2017; I was wondering how they could possibly outdo this? The entire night was very pink, blurry (perhaps a few too many cocktails) and confident – words that epitomise the brand as a whole.

I know that Missguided actively promote positivity, this can be seen all over their social media and products alike. It can even come across rather cliche at times, they have really latched onto an array of millennial phrases that exert positivity.

However, I was very pleased to notice diversity at the perfume launch. It was at that point I realised this is a brand that sticks to their word. They talk about positivity, but they also substantiate that with action.

In terms of bloggers attending events and launches, I have personally noticed that unfortunately with some brands, you do not get a diverse range of ethnicities who are invited or attend. I’m glad that Missguided are not part of this. It made me have a new found respect for the brand. Diversity within the fashion and beauty industry needs to be celebrated and promoted as much as possible.

The Perfumes

The new perfumes are called ‘Babe Oud’, ‘Babe Dreams’ and ‘Boss Babe’.

Babe Oud – I smelt this briefly at the launch but didn’t get one to take home. It was a strong, musky scent. Perfect for evening wear and suitable for winter.

Boss Babe – This is my favourite of the three scents and has become my daily fragrance. A musky scent that is lighter than Babe Oud, with undertones of vanilla I love the juxtaposed sweetness with heavy musk. A heavier scent that manages to also be light enough for everyday use.

Babe Dreams – The sweetest of the three fragrances. This one is floral and dreamy, as the name suggests.

All the fragrances come in 80ml atomisers and will be available for purchase soon (dates not released yet!). Eek, exciting.

La Mer: Crème De La Mer Moisturising Cream review

product review

La Mer is one of those luxury brands that I have forever admired from afar. One of the main reasons being that it’s pricey, the skincare range starts from £100+. I have always wondered whether the prices were justified, if you spend £220 on a cream does it make you look 10 years younger? Glow like a unicorn? Or just fit into a certain societal stereotype?

I’m a huge fan of budget skincare and make-up. Who doesn’t want a product that performs as well as a high end one for half the price? It’s just logic. But recently I’ve started to delve deeper, and it’s not always that simple. I started to compare ingredients used within skincare. And you will notice that high end products use the same ingredients as budget ones. Let’s use Vitamin C as an example, two products can contain the Vitamin. However, is there a difference in potency? The way the ingredients are formulated could differentiate? These are the questions we should be asking when buying skincare.

My best advice when purchasing skincare is to research ingredients. If you know what ingredients do for your skin, you are then making more informed choices when choosing skincare. In turn, your skin should reward you.

Crème De La Mer Moisturising Cream, £120 for 30ml – Review

When we read skincare reviews, it’s often important to remember that everyone has a different skin type. What works for one person, doesn’t always work for everyone. Crème De La Mer is a heavy Moisturising cream that is aimed at those with dry skin. It claims to minimise pores, reduce fine lines and give a natural glow.

In terms of ingredients, these aren’t mentioned explicitly on the La Mer website. I found this odd, as high end face creams often boast about their natural ingredients. I did some online searching and I found that the cream does contain some natural products; Seaweed Extract, Eucalyptus Leaf Oil, Mineral Oil & Sesame Seed Oil. All of these ingredients are known for their hydrating properties to skin. But, disappointingly the cream also contains Linalool (for Fragrance), preservatives and Alcohol – all of these ingredients aren’t great for those with sensitive skin, or or allergies (Quora, 2018).

I have only been using the cream for a few days but I do notice a huge difference. I have stubborn dry patches that are often irritated by creams, this one soothes it. As soon as you apply Crème De La Mer, your entire complexion is lit up. It’s like putting on a spotlight in a dark room. I can visually see from the difference in my own skin, why this has become a cult cream for many woman.

It’s very rich in texture and thick. You don’t need a lot of it. Before you apply to your face, you must rub it in your hands to warm the cream. As it becomes translucent you rub onto your skin. This is brilliant for those who want bare faced beauty, and a natural glow.

Worth £120 for 30ml?

I’d say this really comes down to personal preference. In a sense, yes it is worth it. Simply because it is a heavy cream, you only need apply a small amount. It will last you at least 6 months. It performs as it claims. It just comes down to how much you are willing to or can afford to invest in your skin!

How to stay motivated as a freelancer

opinion piece, top tips

It’s that question that we all dread at family functions; if you’ve studied a subject and are now working a ‘normal’ job until you are able to get into what you want. Then you’ll fully understand.

‘So what’s your new job then?’

‘It’s an admin job. ‘

It’s at that point they stare at you with both confusion and dismay. But you studied journalism, aren’t you working for the BBC?

Anyone who studies / studied any of the subjects that come under the diverse umbrella of ‘creative industries’ will understand my struggle. Creative industries are highly competitive – and experience based. Meaning, if you are not funded by financially supportive parents it can be very difficult to enter such an industry. Often, journalists are expected to complete several unpaid internships before being able to compete for an entry level job.

Sometimes I feel real low about this. I feel like a failure because I’m not where I want to be. But it takes time. I write, I write as much as I possibly can. On top of my blog that you are reading right now, I’m also doing a freelance internship at The Beauty Guild Gazette (pictured the latest Easter issue).

Which is the most read beauty trade magazine in the industry. But when the stresses of life and your day to day admin job hit you – it can be difficult to keep your sights on how well you are doing and how far you’ve come.

Here are my top tips for any freelancers in any of the creative industries:

1. Networking is key

Networking is going to be your best friend. If you are socially inept now is the time to re think your strategy. Most of my best opportunities to write have come from chance meetings at blogging events. The more you put yourself out there, the more likely you are to meet the right people who can help you. Remember, social media is great – but maintaining and creating a real life connection with someone is sometimes priceless.

2. Don’t lose focus & keep practicing

Set yourself a goal to keep yourself in check. For example ‘I’m going to publish at least one blog post per month’. This helps you stay on the right path, and will keep your focus in the forefront of your subconscious mind. Otherwise, when you are juggling a normal job and a freelance career – it’s easy to get comfortable in the normal job as it becomes a routine. Writing, as with most other creative practices are talents that need to be practiced in order to be maintained. Every single time I write my passion is reignited.

3. Lower your standards

I mean this in the sense of, not expecting to graduate become to editor of Vogue magazine. Of course, we can set our sights and visions high and this is a positive attribute. However we must also be realistic, or we set ourselves up for failure. Have the highest standard of goals, but by realistic of when you can achieve them. You’ll find by comparing yourself to others or setting unrealistic goals only makes you less motivated. Think about your goals and focuses with a logical mind. As previously mentioned, you’ll also need to be willing to do a lot of work for free.

Never give up on your dream.

Missbeez – an innovative mobile beauty app 

Events & launches

You’ve all heard about the recent disaster that is TFL refusing to renew Uber’s contract in London? Of course you have. 

But I’m not here to discuss that scandal. Uber is that reliable taxi every Londoner loves on a boozy night out. What could be more convenient than a taxi at your service at low prices? Uber changed the face is transpiration, I’m convinced there will be an entire  generation of people who do not possess driving licences. Simple because a hybrid mixture of public transport and Uber’s are much cheaper than driving in London. Uber tapped into an on demand market. 

So what’s even better than on demand transport? On demand make up and beauty services of course 😍. Missbeez is an app that encorporates just that. You pick the service which you desire, the app searches for relevant beauticians in your local area – you pick one, and you don’t need to pay until after the treatment is carried out. 

I recently had a full face of make up applied by one of their beauticians, all in the comfort of my own home. It’s a brilliant idea for busy individuals – you can book services at the drop of a hat. 


I would recommend this app to every avid beauty fan. You can pick from an array of salon services at regular prices, with the added benefit of not moving from your bedroom. 

Laziness, and beauty treatments on demand!? Sounds like a dream world to me! 

Best of budget: Aldi’s caviar cream review 

product review

This little baby here, costing a mere £6.99 from popular budget supermarket Aldi is a real game changer. The caviar cream has already been compared as a dupe for La Prairies skin caviar luxe cream, which is a staggering £299.95 (prices may vary slightly depending on website retailer). 

How does the Aldi version perform? 

I have been using the cream daily for around 1 month. It has improved the radiance of my skin, and the moisturisation has longevity. 

Moreover, according to scientific studies the cream decreases the appearance of wrinkle depth by up to 35% and has a 24 hour moisturising effect. 

The cream has a luxuriant feel. It’s thick without being cloggy (think I just invented a word there, but it sounds great if you ask me?). It contains an spf, so you don’t need a seperately product to protect against sun damage. And the packaging also scream elegance and class. 

Let’s talk ingredients 

Surely if the La Prairie version is so much more expensive, it must contain exclusive ingredients right?! RIGHT? 

Actually, not really. Both the creams contain algae extract and caviar extract. 

The caviar extract is what gives skin an anti aging boost 

The algae extract is said to provide hydration 

The La Prairie cream does contain a few ingredients which the Aldi version does not. Gold extract, horsetail extract, and ginseng root extract. However gold extract is not scientifically proven to improve skins elasticity – so this could be just another marketing trick for the product to appeal more luxurious. And the horsetail extract is irritating to some skin types, so better left out. 

Overall the creams are completely on par which it comes to quality of ingredients. 

I have to ask myself, why is the skincare industry so behind with scientific ingredients? Why do brands like la prairie charge the earth for ingredients which can be found in a cream that costs £6.99? 

Before investing in luxury skincare, analyse the ingredients and the budget market. Because throwing away good money is pure idiocy! 

#StopTheFacade 

Why I’m embracing my pale colour and saying no to fake tan 

opinion piece

Throughout high school I was that chick who looked like she had splashed her dad’s creosote on her face. Yes I was perma tanned, and for some reason (still unknown to me) I thought I looked great. But in reality I was probably a streaky orange mess. I become reliant on fake tan to feel good about myself. 

We are constantly told that a tan makes you look healthier, slimmer and more sexy. And that’s fine if you obtain a natural tan, or if you apply fake tan wanting a natural looking tan. I get it. Tans are beautiful. But we can’t all be naturally tanned. 

The fundamental with keeping up appearances is that you become addicted. Two or three years ago I probably would not have left the house without tan on. You start to believe it’s your natural colour, your brain becomes numbed to your pretense. 

About a year ago I decided I was going to embrace my natural colour. And I haven’t looked back since. I don’t mind if people tell me I’m really white, too pale or call me Casper. 

I will be conforming to others beauty ideals no longer. This is my colour. I’m going to embrace it and love it.