T3 is a prime example of a brand that exhibits a beauty meets tech mantra. Launched in the sunny, glamorous and health conscious LA, T3 have pioneered luxury hair tools that incorporate uses of innovative technologies.

The launch of their new Cura hairdryers conforms to this. The hairdryers use negative Ion technology in order to dry hair efficiently and without frizz, maintaining shine.

I was lucky enough to attend the launch of the new Cura hairdryers. And what a launch it was! I must say it was one of the best events I’ve been to in the industry.

The service from the hosts was impeccable, there was enough champagne and canapés to fill a 10 acre field, and I thought the concepts behind the brand were amazing.

It was almost as if whoever had organised this event had thought of every aspect. There was a popcorn machine, chilled bottles of Diet Coke in ice buckets, customised T3 cakes (with real cute miniature USA flags), a photo booth with professional lighting and air to flick your hair; plus professional stylists on hand to style attendees hair with the T3 tools. What more could you want from an event?!

So what makes the T3 Cura hairdryers so special?

Precise digitally controlled heat gives a personalised experience. The Cura has 3 heat settings, 2 speed settings, and a lock-in cool shot.

Personally I think one of the main reasons the Cura hairdryers are so successful is that they allow you to use heat responsibly. In the sense that you can dry your hair quickly with minimal damage. In fact, after testing the Cura myself I can confirm it left my hair feeling very soft and shiny.

Personally having over processed hair I try to avoid using heat on my hair. So when I am able to find tools and products that can accommodate my high maintenance hair – I’m over the moon about it.

After all, healthy hair is beautiful!